KFC - PICK FOR ME

OVERVIEW

I designed "Pick for Me," a playful (unofficial) in-app feature for the KFC® mobile app, that suggests meals based on party size and budget to help indecisive users speed up their ordering process.

Hero image: Courtesy KFC Corporation. All rights reserved.

My Role:

Designer

Project Type:

App Feature

OUTCOMES:

Visual Identity
Visual Design
Wireframes

CONTEXT
CONTEXT
CONTEXT

Problem Statement

Users of the KFC app are overwhelmed by too many menu options when ordering for groups, leading to delays and difficulties managing preferences and budgets.

Slide 2
Slide 2
Slide 2

Image: Many families and friends use group chats, where it can often be difficult to efficiently gauge what everyone wants to order.

USER RESEARCH
USER RESEARCH
USER RESEARCH

Order Uncovered: Insights from KFC App Users based on 35 user surveys and 10 user interviews

Group Ordering Challenges

68%

of users struggle to reach a consensus on meal choices, causing delays in finalising orders.

Budget Management

85%

prioritise staying within a budget, with many experiencing difficulty tracking costs, leading to occasional overspending

Customisation Needs

75%

value the ability to customise meals for dietary preferences, emphasising the desire for easy adjustments to suggested options.

Feature Interest

90%

of users are enthusiastic about a feature that suggests meals based on party size and budget, which they believe would enhance the ordering experience.

Overall Satisfaction

Users rated the app 6.5/10, indicating a need for a more intuitive interface and improved navigation, particularly for group orders.

DESIGN IDEATION
DESIGN IDEATION
DESIGN IDEATION

Crafting the experience: Ideating the random meal picker through sketches

Slide 2
Slide 2
Slide 2

Image: My initial sketches looking at the user flow for the 'Pick for Me' feature.

Image: [Input caption]

Image: [Input caption]

DESIGN SYSTEM
DESIGN SYSTEM
DESIGN SYSTEM

Adapting to KFC's Design System

New components, such as input fields and suggestion cards, were designed to fit within KFC’s existing design system. This ensured consistency in colour, typography, and interactions, maintaining brand cohesion while introducing the random meal picker feature.

Slide 2
Slide 2
Slide 2

Image: Core components from the KFC design system.

USABILITY TESTING
USABILITY TESTING
USABILITY TESTING

Gathering Feedback: Usability Testing the Random Meal Picker in the KFC App

Image: [Input caption].

ITERATIONS
ITERATIONS
ITERATIONS

Refining the Experience: Key Iterations on the KFC Meal Picker

Image: [Input caption].

CONCLUSION
CONCLUSION
CONCLUSION

Conclusion: Streamlining Group Orders in the KFC App

Image: [Input caption].

This project demonstrated the importance of user feedback in simplifying group ordering on the KFC app. By aligning with KFC’s design system, we enhanced the user experience. Future iterations could add more customisation options, deepening my commitment to user-centric design.